Johnny Cupcakes!!

hmmmmm this brand, originally from Boston, has just opened up a store in central London, Fouberts Place just off Carnaby Street. The other shops in the US look incredible and they all play massively on the idea that visitors are going to step into an actual bakery. Inside they have fake ovens etc. and kitchen equipment all over the shop. Check out the videos on the blog for more info on the shops and to get a feel for the brand and Johnny Cupcakes himself.

The T's all have strong graphics and they will definitely appeal to the Addict / Spunky crowd - even the packaging looks incredible.

Personal favourites from the site:

Will be updating this a lot more from now on. Mainly with tunes and threads!